What is the session about?

Most sustainable brands sit on a treasure of values and stories but fail to translate them into measurable enthusiasm. Their communication is often factual, preachy, and falls flat outside their own bubble.
This mini-hackathon is the antidote. Instead of talking about the problem, we build the solution live. Participants experience the Cirelis method in a fast, iterative process and develop a prototype for an engagement strategy that really ignites.


Flow + interaction:

This is a 100% interactive “hands-on” session. No keynote. Pure doing.

👉🏼 The briefing (approx. 5 min.): a short, sharp impulse on the core problem: why traditional green marketing reaches its limits and how to break through with nudging and fun.

👉🏼 The hacking phase (approx. 25 min.): participants work in small teams. Each team gets a real-world scenario (e.g. “a sustainable brand with low customer loyalty”) and our strategic framework: the “Impact Stair Canvas.” Along the three steps – loyalty, gamification, and community – a prototype for a digital engagement campaign is developed. Creative “twist cards” (e.g. “the target group is immune to classical advertising”) recreate real market hurdles.

👉🏼 The pitch session (approx. 10 min.): each team has only a few minutes to pitch its prototype. No long talk, just the core idea and the expected effect. The audience gives direct feedback.


Expected outcomes:
Participants leave the session with concrete, valuable results:

✅ A visualized prototype: the completed canvas as a blueprint for a real engagement campaign.

✅ A strategic toolkit: the “Impact Stair” as an applicable method to solve future marketing challenges.

✅ The proof: the personal experience of how quickly one can move from a problem to a creative, user-centered solution when armed with the right tools.

✅ Impact = FUN: the most important thing, of course, is to show how sustainability and green marketing can be fun again and how the mainstream can be inspired by it!